J Cole dropped two videos today in advance of his forthcoming album, 4 Your Eyez Only. But the one everyone’s talking about is “False Prophets,” where he takes aim at a number of currently popular rap antics over Joey Bada$$’ and Freddie Joachim’s lovely “Waves” beat. “You see these niggas trippin’,” he raps as he strikes a humble look in the video, riding the MTA bus and hanging out with dudes at a local bodega. “He’s falling apart, but we deny it/Justifyin’ that half-ass shit, we always buy it.” Is he referring to Kanye West and Kid Cudi’s recent meltdowns? Or, more likely, is he noting the plight of famous rappers in 2016 in general? Either way, it’s a banging track. “The real god is in you, not the music you coppin’,” he raps. 4 Your Eyez Only drops December 9.

https://www.youtube.com/watch?v=QNsgIBgpuGQ